Digigyanshala

Digital Marketing Expert

Become a expert in digital marketing and explore the world with new opportunities ..

Admission Open

Batch starting every fortnight

June 30, 2021

Next Batch Starting On

Batch Options

Mon, Tue, Wed / Thu, Fri, Sat

Key Highlights Of The Program

Get Certified From Digigyanshala

On successful completion of the Mastering Youtube Course, you will be awarded an certificate which will certify you as a master in Digital Marketing. We are renowned amongst India’s top brands and ad agencies for being an MBA level intensive programmed and hence this certification will go a long way to showcase your industry readiness. This Post Graduation shall also help you prepare for Google and Facebook certifications.

Digital Marketing Expert

This course is thoroughly designed to nurture innovative ideas and creative skills of  young learners .

Basics of Marketing & Branding
Understanding Marketing Mix
B2B Vs B2C Marketing
What is branding ?
How to do Online Market Research

Introduction of Various Types Of Websites
Introduction of Key Terms
What is Domain & Hosting ?
Buying Domain & Hosting
Interlinking Domain & Hosting Service
Understand Cpanel
Understand File & Folder System in Servers
Configuring WordPress basics
What is File Manager
What is My Sql
Install WordPress Website
What is WordPress?
Introduction to Structure of WordPress
Management and Customization of WordPress
Management and Customization of Plugins
WordPress Setting
SQL General Setting
Writing Setting
Reading Setting
Discussion Setting
Media Setting
Permalink Setting
Plugin Setting
Add Category , Edit category , Delete Category
Blog Post Setting
What are Pages ? Setting of pages.
What are Tags? Importance of Tags
Comment Setting
Introduction of Appearance setting- Theme, management ,customize theme, widget Management & background
Advanced Database Management
Advanced Role Management
Starting With Static Website
Starting With E-Commerce Website
Starting With Business Directories , Dynamic Website , Classified Website , Job Portals
What are Payment Gateways & Integration of Payment Gateway
How to Create Mobile Application
Concept of Child Theme & Demo Theme
Assignment

What is email marketing?
How does email work?
Challenges faced in sending bulk emails
How to overcome these challenges?
Types of email marketing- Opt-in & bulk emailing
What is opt-in email marketing?
Setting up email marketing account
Best platforms to do opt-in email marketing
Setting up lists & web form
Creating a broadcast email
What are autoresponders?
Setting up autoresponders
How to do bulk emailing?
Best practices to send bulk emails
Tricks to land in inbox instead of spam folders
Top email marketing software & a glimpse of how to use them
Improving ROI with A/B testing

Introduction to SEO 
How Search Engines Work
Indexing & Crawling basics 
Optimizing crawl budget
Intro to SEO
Organic Search vs. Paid Search Results
Anatomy of a Search Result (Search Snippet) 
What is On-page SEO (Content, Architecture, HTML)?
What is Off-page SEO / Link Building (Social, Content-based, PR)?
Keyword Research
Finding seed keywords: Mind map for Keyword Research
Using Wikipedia, Forums for Keyword Research
Keyword Research Process  – Identify Seed Keywords, Collect Metrics, Map Keywords
Google Keyword Planner Tool
On-page SEO
HTML Basic
Web Page Basics: What is HTML, JavaScript, CSS
Basic HTML Tags to create a web page
HTML Tags for SEO: Title, H1, META Tags, IMG, A Href
On-page SEO
Title, H1, Meta Description, Keyword Usage 
Crawling: XML, HTML Sitemaps, Robots.txt 
Content Clusters (Creating SEO-based content)
Negative on-page to avoid
Technical SEO
URL Architecture 
Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
301 Redirects
Mobile SEO
App Store Optimization
Mobile Websites: Responsive, Adaptive, Dynamic
Optimizing for Voice Search
Schema Markups
What is Schema & Why is it relevant to SEO. 
Schema Types – Micro, JSON-LD
Common JSON Schema Tags – Organization, Website, Blog Posting, Local Business
How Schema shows up in SERPs
Off-page SEO
Link Building
What is Link Building
Link Building Tactics 
Manual Link Building Process
Link Building Metrics
Social SEO
Quora
YouTube Video SEO
Slideshare, Scribd and other Social Channels for SEO
Local SEO
What is Local SEO, Pigeon Update
Google My Business, Bing Place
Local Pages on your website
Local Listings/Citations
SEMRush.com Backlink Audit
Backlink audit of one website
How to audit backlinks of competitors and gain insights?

What is Blogging ?
Benefits of Blogging
Types of Blogging
Different Platforms for Blogging
How to Make your Blog Interactive
How to market Your Blog
5 Must Have in Your Blog
What Not to do While Blogging
How to Evaluate a Blog
Options to Make Money from Your Blog
Assignment

What is Social Media?

Understanding the existing Social Media paradigms & psychology

How social media marketing is different than others

Forms of Internet marketing


Facebook
Introduction to facebook Marketing
Facebook Page
Facebook Ads
Facebook Pixel
Types of Facebook Ads – In Depth Analysis
Facebook Engagement
Facebook Reporting & Insights
Social Media Marketing
Business Manager + How to start a Facebook Ad Agency ( Business)
Assignment

Introduction
Setting Up Your Account
Planning Your Content Strategy
Creating Your First Batch of Content
Posting
Setting Successful Habits
Growth #1 Shoutouts
Growth #2 Bots
Growing and Automating Content Production
How to Make Money on Instagram
Using Stories to grow
Instagram Ads
Instagram Live
Zombies
Automated Outreach
Competitors
Assignments

Learn about the Twitter Network
Build Your Network Twitter Ads Infrastructure
Hands on Training : Lets Launch Twitter Advertisement Together
Let’s Build Your Re-targeting and Campaign Analytics Skills
Assignment

Overview of Quora Marketing Strategy

How does Quora works?

Why Quora for marketing

Quora benefits for business

Setting up Quora for marketing

Follow people and questions

Better answering on quora

Quora video embedding

Using quora to engage your audience

repurposing your blog content for blog

Creating backlinks for quora

Creating Quora Ads Account

Setting Up Brand Campaign

Traffic Ads Campaign Setup

Installing Pixel For Remarketing

Creating Remarketing Ads

My Tips of Creating Any Quora Ads

Cross promoting content on Quora

Reviewing Performance on Quora

Growing Business With Quora Flywheel

Formatting Your Quora Answer in Right Way

Crazy Tips To Build Brand on Quora

Tips To Create Thought-provoking Answer

Welcome to LinkedIn
Developing a Strategic Plan for LinkedIn Success
Developing Your Profile to attract Maximum attention
Understanding and Using the search functions with Filters, Operators and Hashtag
How to We Articles and Posts to Yourself as An Expect
Building Your Professionals Network
Setting Up and managing Company pages , Showcase Pages And using the Slide-share
Assignment

Snapchat Marketing
– Snapchat for business
– Building a following
– Snapchats Ads
– Driving Engagement
– Analytics & Measurement

 


Pinterest for business
Marketing on Pinterest
Best Practices
Creating Infographics
Leveraging Rich Pins
Analytics & Measurement

Google Ads Overview

Understanding inorganic search results

Introduction to Google Ads & PPC Advertising

Overview of Microsoft Adcenter (Bing & Yahoo)

Setting up Google Adwords account

Understanding Adwords account structure

Campaigns, Adgroups, Ads, Keywords, etc

Types of Advertising campaigns- Search,

Display, Shopping & video

Difference between search & display campaign

Understanding Adwords Algorithm

How does Ads rank ads

Understanding Adwords algorithm (ad rank) in detail with examples

What is quality score

Why quality score is important

What is CTR?

Why is CTR important?

Understanding bids

Creating Search Campaigns

Types of Search Campaigns – Standard,

All features, dynamic search & product listing

Google merchant center.

Creating our 1st search campaign

Doing campaign level settings

Understanding location targeting

Different types of location targeting

What is a bidding strategy?

Importance of CTR in optimization

How to increase CTR

Importance of quality score in optimization

How to increase quality score

Importance of negative keywords in optimization

Evaluating campaign stats

Optimizing with conversion report

Optimizing with keywords

Optimizing performing keywords

Optimizing non performing keywords

How to decrease CPC

Analyzing your competitors performance

Creating Display Campaign

Types of display campaigns-

All features, Mobile app,

Remarketing, Engagement

Creating 1st display campaign

Difference in search & display

campaign settings

Doing campaign level settings

Understanding CPM bid strategy

Advance settings

Ad-scheduling

Ad-delivery

Understanding ads placement

Creating diff. ad groups

Using display planner tool

Finding relevant websites for ads placement

Creating text ads

Creating banner ads using tools

Uploading banner ads

Optimizing Display Campaign

Remarketing

What is remarketing?

Setting up remarketing campaign

Creating Remarketing lists

Advanced Level list creation

Custom audience

Understanding different types of bid

strategy

Manual

Auto

Advanced level bid strategies

Enhanced CPC

CPA

What are flexible bidding strategies?

Understanding flexible bidding strategy

Pros & Cons of different bid strategies

Understanding ad-extensions

Types of ad-extensions

Adding ad-extensions in our campaign

Creating ad groups

Finding relevant ad groups options using tools

Creating ad groups using tool

Understanding keywords

Finding relevant keywords

Adding keywords in ad-group

Using keyword planner tool

Understanding types of keywords

Board, Phrase, exact, synonym & negative

Examples of types of keywords

Pros and cons of diff. types of keywords

Creating ads Understanding ad metrics

Display & destination URL

How to write a compelling ad copy

Best & worst examples of ads

Creating ads

Tracking Performance/Conversion

What is conversion tracking?

Why is it important

How to set up conversion tracking

Adding tracking code in your website

Checking conversion stats

Optimizing Search Campaigns

How to optimize campaigns at the time of creation?

Optimizing campaign via ad groups

Introduction to Google Analytics

How Google analytics works

Understanding Google analytics account structure

Understanding Google analytics insights

Understanding cookie tracking

Types of cookie tracking used by Google analytics

Starting with Google analytics

How to set up analytics account

How to add analytics code in website

Understanding goals and conversions

How to set up goals

Understanding different types of goals

Understanding bounce & bounce rate

Difference between exit rate & bounce rate

How to reduce bounce rate

How to set up funnels in goals

Importance of funnels

How to integrate adwords and analytics account

Benefits of integrating adwords & analytics

Measuring performance of marketing campaigns via Google analytics

What is link tagging

How to set up link tagging

Understanding filters & segments

How to set up filters & segments

How to view customized reports

Monitoring traffic sources

Monitoring traffic behavior

Taking corrective actions 



Understanding lead generation for business

Why is lead generation important?

Understanding landing pages

Understanding thank-you page

Landing page vs website

Best practices to create a landing page

Best practices to create a thank-you page

Practical exercise-creating a landing page

Types of landing pages

Reviewing landing pages created by trainees

What is A/B testing?

How to do A/B testing

Selecting landing pages after A/B testing

Converting leads into sales

Creating lead nurturing strategy

Understanding lead funnel

Steps in leads nurturing



What is Adsense

Domain Name

Selecting Your Niche

Viral Content Style

How to Split Your Content in Multiple Pages

Monetize Your Traffic With Google Adsense

Monetize Your Traffic Native Ads

Content Ad Placement

Track Your Progress

Assignment

What is Growth Hacking

Origin Of Growth Hacking

Who is Growth Hacking

Benefits of Growth Hacker

What Growth Hacking Funnel ?

5 Stages of Growth Funnel

A/B Testing & Case Studies

Growth Hacking Tools

Assignment

Introduction to Mobile Marketing
The Mobile Landscape
Mobile Marketing & Advertising
Whatsapp/Sms Marketing
Planning & Design

Assignment

Introduction to Marketing
Getting Started With Amazon Affiliate Network
Different Channels of Affiliate Marketing
Affiliate Marketing With WordPress
Affiliate Marketing through Email Marketing
Calculating Profit
Assignment

Amazon Selling Center

Flipkart Selling Center

paytm Selling Center

Paytm Selling Center

Assignment

How to Improve Your Personal Skill Profile

Key Services We Can offer to clients

Understanding Different Types of Clients

How to find Project Online

Few Sample Proposals

Approaching Client to Grab Project

Reporting

  • The platform components 
  • The data model 
  • Measurement Protocol data collection 
  • Importing data into Google Analytics 
  • Reporting APIs and Report Sampling
  • WebMasters 
  • Ads Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation 
  • Multi-Channel Funnels Reports Attribution modeling and reports

What is YouTube

Why YouTube is so popular

Concept of youtube

Start Your YouTube Channel

Design and Add Channel Art

Add Your Channel Description

Customize Your Channel Layout

Add a YouTube Channel Trailer

Verify Your Channel and Important Settings

Upload Defaults, Featured Content, and Branding

Uploading a Video: titles, Descriptions, Thumbnails, and Tags

Adding YouTube Cards and End Screens

YouTube SEO: Watch Time vs. View Count

The Community Tab

Going Live on YouTube

Free Music Library on YouTube

TubeBuddy Tutorial: Optimize Your YouTube Experience

Planning and shooting a video 

Editing with Filmora 

Creating thumbnails for video

Understand the views & subscribers 

More Views with Better SEO

What Types of Videos Should You Create?

Why Do Subscribers Matter?

Get More Subscribers with  Gleam.io Giveaway

Where Should You Put Links?

Calls to Action

Internal Linking

More Video Resources & Tips

Tips & tricks for making an engaging video content 

Secret ways to promote your videos

What is Monetization

What is Sponsorship

What is Affiliate Marketing

Eligibility for Monetization

Apply for the adsense account

Adsense Setup

Starts Earning

What is Vloging
Type of Vloging
Starts with vlogging
How to choose a best niche for the blogging
How to shoot videos
How to edit Videos
How to uploads in online channels

Introduction to Mobile Marketing
The Mobile Landscape
Mobile Marketing & Advertising
Whatsapp/Sms Marketing
Planning & Design
Assignment

6
hrs

  • Basics of Marketing & Branding
  • Understanding Marketing Mix
  • B2B Vs B2C Marketing

6
hrs

  • What is branding ?
  • How to do Online Market Research

6
hrs

  • Introduction of Various Types Of Websites
  • Introduction of Key Terms
  • What is Domain & Hosting ?
  • Buying Domain & Hosting
    Interlinking Domain & Hosting Service
  • Understand c-panel
  • Understand File & Folder System in Servers
  • Configuring WordPress basics
  • What is File Manager
  • What is My Sql
  • Install WordPress Website
  • What is WordPress?
  • Introduction to Structure of WordPress
  • Management and
  • Customization of WordPress
  • Management and Customization of Plugins
  • WordPress Setting
  • SQL General Setting
  • Writing Setting
  • Reading Setting
  • Discussion Setting
  • Media Setting
  • Permalink Setting
  • Plugin Setting
  • Add Category , Edit category , Delete Category
  • Blog Post Setting
  • What are Pages ? Setting of pages.
  • What are Tags?
  • Importance of Tags
  • Comment Setting
  • Introduction of
  • Appearance setting-
  • Theme, management ,customize theme, widget Management & background
  • Advanced Database Management
  • Advanced Role Management
  • Starting With Static Website
  • Starting With E-Commerce Website
  • Starting With Business Directories , Dynamic Website , Classified Website , Job Portals
  • What are Payment Gateways & Integration of Payment Gateway
  • How to Create Mobile Application
  • Concept of Child Theme &
  • Demo Theme
  • Assignment

6
hrs

  • Introduction to SEO 
  • How Search Engines Work
  • Indexing & Crawling basics 
  • Optimizing crawl budget
  • Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet) 
  • What is On-page SEO (Content, Architecture, HTML)?
  • What is Off-page SEO / Link Building (Social, Content-based, PR)?
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process  – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool
  • On-page SEO
  • HTML Basic
  • Web Page Basics: What is HTML, JavaScript, CSS
    Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A Href
  • On-page SEO
    Title, H1, Meta Description, Keyword Usage 
  • Crawling: XML, HTML Sitemaps, Robots.txt 
    Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid
    Technical SEO
  • URL Architecture 
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects
  • Mobile SEO
  • App Store Optimization
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search
  • Schema Markups
    What is Schema & Why is it relevant to SEO. 
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organization, Website, Blog Posting, Local Business
  • How Schema shows up in SERPs
  • Off-page SEO
  • What is Link Building
  • Link Building Tactics 
  • Manual Link Building Process
  • Link Building Metrics
  • Social SEO
  • Quora
  • YouTube Video SEO
    Slideshare, Scribd and other Social Channels for SEO
  • Local SEO
  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Place
  • Local Pages on your website
  • Local Listings/Citations
    SEMRush.com Backlink Audit
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights?

6
hrs

  • What is Blogging ?
  • Benefits of Blogging
  • Types of Blogging
  • Different Platforms for Blogging
  • How to Make your Blog Interactive
  • How to market Your Blog
  • 5 Must Have in Your Blog
  • What Not to do While Blogging
  • How to Evaluate a Blog
  • Options to Make Money from Your Blog
  • Assignment
  • What is Vloging
  • Type of Vloging
  • Starts with vlogging
  • How to choose a best niche for the blogging
  • How to shoot videos
  • How to edit Videos
  • How to uploads in online channels

6
hrs

  • What is email marketing?
  • How does email work?
  • Challenges faced in sending bulk emails
  • How to overcome these challenges?
  • Types of email marketing- Opt-in & bulk emailing
  • What is opt-in email marketing?
  • Setting up email marketing account
  • Best platforms to do opt-in email marketing
  • Setting up lists & web form
  • Creating a broadcast email
  • What are autoresponders?
  • Setting up autoresponders
  • How to do bulk emailing?
  • Best practices to send bulk emails
  • Tricks to land in inbox instead of spam folders
  • Top email marketing software & a glimpse of how to use them
  • Improving ROI with A/B testing

6
hrs

  • Understanding lead generation for business
  • Why is lead generation important?
  • Understanding landing pages
  • Understanding thank-you page
  • Landing page vs website
  • Best practices to create a landing page
  • Best practices to create a thank-you page
  • Practical exercise-creating a landing page
  • Types of landing pages
  • Reviewing landing pages created by trainees
  • What is A/B testing?
  • How to do A/B testing
  • Selecting landing pages after A/B testing
  • Converting leads into sales
  • Creating lead nurturing strategy
  • Understanding lead funnel
  • Steps in leads nurturing

6
hrs

  • What is Social Media?
  • Understanding the existing Social Media paradigms & psychology
  • How social media marketing is different than others
  • Forms of Internet marketing

6
hrs

  • Introduction to Facebook Marketing
  • Facebook Page
  • Facebook Ads
  • Facebook Pixel
  • Types of Facebook Ads – In Depth Analysis
  • Facebook Engagement
  • Facebook Reporting & Insights
  • Social Media Marketing
  • Business Manager + How to start a Facebook Ad Agency ( Business)
  • Assignment

6
hrs

  • Introduction
  • Setting Up Your Account
  • Planning Your Content Strategy
  • Creating Your First Batch of Content Posting
  • Setting Successful Habits
  • Growth #1 Shoutouts
  • Growth #2 Bots
  • Growing and Automating
  • Content Production
  • How to Make Money on Instagram
  • Using Stories to grow
    Instagram Ads
  • Instagram Live
    Zombies
  • Automated Outreach
  • Competitors
  • Assignments

6
hrs

  • Learn about the Twitter Network
  • Build Your Network Twitter
  • Ads Infrastructure
  • Hands on Training : Lets Launch Twitter Advertisement Together
  • Let’s Build Your Re-targeting and Campaign Analytics Skills
  • Assignment

6
hrs

  • Overview of Quora Marketing Strategy
  • How does Quora works?
  • Why Quora for marketing
  • Quora benefits for business
  • Setting up Quora for marketing
  • Follow people and questions
  • Better answering on quora
  • Quora video embedding
  • Using quora to engage your audience
  • Repurposing your blog content for blog
  • Creating backlinks for Quora
  • Creating Quora Ads Account
  • Setting Up Brand Campaign
  • Traffic Ads Campaign Setup
  • Installing Pixel For Remarketing
  • Creating Remarketing Ads
  • My Tips of Creating Any Quora Ads
  • Cross promoting content on Quora
  • Reviewing Performance on Quora
  • Growing Business With Quora Flywheel
  • Formatting Your Quora Answer in Right Way
  • Crazy Tips To Build Brand on Quora
  • Tips To Create Thought-provoking Answer

6
hrs

  • Welcome to LinkedIn
  • Developing a Strategic Plan for LinkedIn Success
  • Developing Your Profile to attract Maximum attention
  • Understanding and Using the search functions with Filters, Operators and Hashtag
  • How to We Articles and Posts to Yourself as An Expert
  • Building Your Professionals Network
  • Setting Up and managing Company pages , Showcase Pages And using the Slide-share
  • Assignment

6
hrs

  • Snapchat Marketing
  • Snapchat for business
  • Building a following
  • Snapchats Ads
  • Driving Engagement
  • Analytics & Measurement

6
hrs

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Creating Infographics
  • Leveraging Rich Pins
  • Analytics & Measurement

6
hrs

  • What is YouTube
  • Why YouTube is so popular
  • Concept of Youtube
  • Start Your YouTube Channel
  • Design and Add Channel Art
  • Add Your Channel Description
  • Customize Your Channel Layout
  • Add a YouTube Channel Trailer
  • Verify Your Channel and Important Settings
  • Upload Defaults, Featured Content, and Branding
  • Uploading a Video: titles, Descriptions, Thumbnails, and Tags
  • Adding YouTube Cards and End Screens
  • YouTube SEO: Watch Time vs. View Count
  • The Community Tab
  • Going Live on YouTube
  • Free Music Library on YouTube
  • TubeBuddy Tutorial: Optimize Your YouTube Experience
  • Planning and shooting a video
  • Editing with Filmora
  • Creating thumbnails for video
  • Understand the views & subscribers
  • More Views with Better SEO
  • What Types of Videos Should You Create?
  • Why Do Subscribers Matter?
  • Get More Subscribers with  Gleam.io Giveaway
  • Where Should You Put Links?
  • Calls to Action
  • Internal Linking
  • More Video Resources & Tips
  • Tips & tricks for making an engaging video content
  • Secret ways to promote your videos
  • What is Monetization
  • What is Sponsorship
  • What is Affiliate Marketing
  • Eligibility for Monetization
  • Apply for the adsense account
  • Adsense Setup
  • Starts Earning

6
hrs

  • Google Ads Overview
  • Understanding inorganic search results
  • Introduction to Google Ads & PPC Advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google Adwords account
  • Understanding Adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc
  • Types of Advertising campaigns- Search,
  • Display, Shopping & video
  • Difference between search & display campaign
  • Understanding Adwords Algorithm
  • How does Ads rank ads
  • Understanding Adwords algorithm (ad rank) in detail with examples
  • What is quality score
  • Why quality score is important
  • What is CTR?
  • Why is CTR important?
  • Understanding bids
  • Creating Search Campaigns
  • Types of Search Campaigns – Standard,
  • All features, dynamic search & product listing
  • Google merchant center.
  • Creating our 1st search campaign
  • Doing campaign level settings
  • Understanding location targeting
  • Different types of location targeting
  • What is a bidding strategy?

6
hrs

  • Importance of CTR in optimization
  • How to increase CTR
  • Importance of quality score in optimization
  • How to increase quality score
  • Importance of negative keywords in optimization
  • Evaluating campaign stats
  • Optimizing with conversion report
  • Optimizing with keywords
  • Optimizing performing keywords
  • Optimizing non performing keywords
  • How to decrease CPC
  • Analyzing your competitors performance
  • Creating Display Campaign
  • Types of display campaigns-
  • All features, Mobile app,
  • Remarketing, Engagement
  • Creating 1st display campaign
  • Difference in search & display
  • Campaign settings
  • Doing campaign level settings
  • Understanding CPM bid strategy
  • Advance settings
  • Ad-scheduling
  • Ad-delivery
  • Understanding ads placement
  • Creating diff. ad groups
  • Using display planner tool
  • Finding relevant websites for ads placement
  • Creating text ads
  • Creating banner ads using tools
  • Uploading banner ads
  • Optimizing Display Campaign
  • Remarketing
  • What is remarketing?
  • Setting up remarketing campaign
  • Creating Remarketing lists
  • Advanced Level list creation
  • Custom audience
  • Understanding different types of bid
  • Strategy
  • Manual
  • Auto
  • Advanced level bid strategies
  • Enhanced CPC
  • CPA
  • What are flexible bidding strategies?
  • Understanding flexible bidding strategy
  • Pros & Cons of different bid strategies
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our campaign
  • Creating ad groups
  • Finding relevant ad groups options using tools
  • Creating ad groups using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group
  • Using keyword planner tool
  • Understanding types of keywords
  • Board, Phrase, exact, synonym & negative
  • Examples of types of keywords
  • Pros and cons of diff. types of keywords
  • Creating ads Understanding ad metrics
  • Display & destination URL
  • How to write a compelling ad copy
  • Best & worst examples of ads
  • Creating ads
  • Tracking Performance/Conversion
  • What is conversion tracking?
  • Why is it important
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
  • Optimizing Search Campaigns
  • How to optimize campaigns at the time of creation
  • Optimizing campaign via ad groups
 
 

6
hrs

  • Introduction to Google Analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Understanding Google analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • Starting with Google analytics
  • How to set up analytics account
  • How to add analytics code in website
  • Understanding goals and conversions
  • How to set up goals
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • How to reduce bounce rate
  • How to set up funnels in goals
  • Importance of funnels
  • How to integrate adwords and analytics account
  • Benefits of integrating adwords & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • What is link tagging
  • How to set up link tagging
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions 

6
hrs

  • The platform components 
  • The data model 
  • Measurement Protocol data collection 
  • Importing data into Google Analytics 
  • Reporting APIs and Report Sampling
  • WebMasters 
  • Ads Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation 
  • Multi-Channel Funnels Reports Attribution modeling and reports

6
hrs

  • What is Adsense
  • Domain Name
  • Selecting Your Niche
  • Viral Content Style
  • How to Split Your Content in Multiple Pages
  • Monetize Your Traffic With Google Adsense
  • Monetize Your Traffic Native Ads
  • Content Ad Placement
  • Track Your Progress
  • Assignment

6
hrs

  • What is Growth Hacking
  • Origin Of Growth Hacking
  • Who is Growth Hacker
  • Benefits of Growth Hacker
  • What is Growth Hacking Funnel ?
  • 5 Stages of Growth Funnel
  • A/B Testing & Case Studies
  • Growth Hacking Tools
  • Assignment

6
hrs

  • Introduction to Mobile Marketing
  • The Mobile Landscape
  • Mobile Marketing & Advertising
  • Whatsapp/Sms Marketing
  • Planning & Design
  • Assignment

6
hrs

  • Amazon Selling Center
  • Flipkart Selling Center
  • Paytm Selling Center
  • Paytm Selling Center
  • Assignment

6
hrs

  • How to Improve Your Personal Skill Profile
  • Key Services We Can offer to clients
  • Understanding Different Types of Clients
  • How to find Project Online
  • Few Sample Proposals
  • Approaching Client to Grab Project
  • Reporting

Tools You’ll Master

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Short Courses

  • Python
  • Mastering Youtube
  • Website Designing
  • Affiliate Marketing

 

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